General Terms and Conditions.1.2 Weisse Arena Bergbahnen AG ("WAB"), Mountain Vision AG ("MV"), Weisse Arena Gastro AG ("WHR"), Weisse Arena Leisure AG ("WLE") and Mountain Adventures AG ("MA") (individually
or collectively, the "WAG companies" or "WAG") agree to observe the valid applicable data protection legislation in the handling and processing of all data collected and/or created by WAG in connection with the customer, including data regarding the use of services by the customer ("customer information").
Company-related WAG websites use Google Analytics, a web analytics service provided by Google Inc. ("Google"). The information generated by the cookies about the use of the website (including the IP address) will be transmitted to a Google server in the USA and stored there. WAG and Google shall use this information to evaluate the use of the website, compile reports on website activity for website operators and provide other services relating to use of the website and the Internet. In addition, Google may also transfer this information to third parties if required by law or if third parties process this data on behalf of Google or WAG. Google will not associate the IP address of the visitors with other data held by Google. By using this website, visitors agree to the processing of data about visitors by Google in the manner described above and for the purposes set out above.3.3 Interest-based advertising
Cookies are for the most part deleted from the computer system at the end of the browser session (so called “session cookies”). Other cookies remain, however, and enable the identification of the visitor terminal based on the logged data (e.g. visit to WAG websites including date and time, browser type, operating system, interactions with the website) at the next visit (socalled “ID cookies”). These cookies are used to identify (retarget) a computer on other websites that participate in the advertising networks from Google, ValueClick and/or AppNexus, and to display product recommendations from company-related websites that are tailored to the presumed interests based on the logged data.
The usage profiles made possible by the retargeting technology are created in accordance with the statutory provisions in such a way that a personal reference when surfing the Internet is not readily possible.
Visitors may object to the use of ID cookies for interest-based advertising at any time, by clicking on the links displayed at the bottom of the following pages:
In the event of an objection to interest-based advertising, this information will remain stored on the visitor's computer in a socalled “opt-out cookie”, as this does not delete cookies. By using this site, visitors agree with the use of interest-related advertising in the manner and for the purposes set out above.3.4 Other cookies
Cookies from third parties can be stored on the visitor’s computer system. These serve to enhance or optimise the experience of visitors to company-related websites. By using this website, visitors agree to the processing of data collected by third parties in the manner described above and for the purposes set out above.3.5 Opt-out of cookies